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Peel Forest Estate Website Launch

Wednesday, January 13, 2010

by Maria

Our most recent website went live over the weekend.  Peel Forest Estate's website (www.peelforestdeergenetics.com) was a rebuild of an existing website.  The existing website had a content management system but it required a high level of knowledge of html.  The content management system also required users to duplicate information across pages.

A website audit uncovered an incomplete main navigation menu, slow page loading times, broken internal links, untidy home page layout resulting in a poor user experience.

With the new website we have standardised the navigation, and we have added dynamic drop-down menus.  Other features include:

  • Hyperlinked Pedigree tables for Sires
  • Automatically updated photo galleries - if an image is added to a sire's media folder it automatically displays within specific Sire page and the photo gallery
  • Dynamic navigation menu - new pages are automatically added to the main navigation or sub-menu
  • RSS News Feed
  • Google Analytics

With the new website the client will reduce the amount of time it takes to update the website, giving them more time to focus on website content and performance and lowering costs.

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